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  • Writer's pictureHunterdon Board of Commissioners


“New video invites the world to The Other Side of Jersey!”

The County’s Explore Hunterdon tourism initiative has released an exciting new promotional video highlighting local businesses throughout Hunterdon. County Commissioner Susan Soloway recently accompanied celebrity Chef Aaron McCargo on a tour of the county’s farms and restaurants to highlight agritourism and Hunterdon’s exceptional local farm-to-table ecosystem.

“We want to show the world the strength of Hunterdon’s agrotourism and agriculture sector,” explained Soloway “and partnerships such as this with Chef McCargo can really help us invite people to taste ‘The Other Side of Jersey.’”

This first campaign features Readington Brewery, Matt’s Red Rooster, Bread & Culture, Gorgeous Goat Creamery, FINNBAR, Haring Family Farm, and The Ciderhouse at Ironbound Farms and will run throughout the summer with the aim to drive visitors to Hunterdon County.

“We’re excited to work with our new partners, Chef Aaron McCargo, Jr. and Brand Enchanting Media, to highlight the diverse, interesting businesses throughout the county,” said Soloway.

TV host, entrepreneur, and culinary products expert, Chef Aaron McCargo Jr., is known for winning Food Network’s Next Food Network Star, his six (6) seasons hosting his own TV show, Big Daddy’s House, along with acting as a chef consultant and culinary products expert/host on Bar Rescue and QVC.

"I've been in the Hospitality industry for over 30 years, and I've always enjoyed finding some of Jersey's best-hidden gems. The opportunity to discover and experience Hunterdon's charm and tell the story of the authentic farm-to-table community was amazing. I wouldn't want anyone else to go another day, less another 30 years, to find one of the most exciting places to be for great folks, delicious food, and all-day farm-fresh fun!"

Soloway, who joined Chef McCargo on his tour, stated that the reception from the featured businesses was overwhelmingly positive, enthusiastic, and well attended.

“It’s great to have so many partners and outstanding businesses in the agricultural community here in Hunterdon and exciting that Chef McCargo can help us tell that story,” commented Charles Rosen, owner of The Ciderhouse at Ironbound Farms.

"We're excited for Hunterdon residents to see the video and encourage them to rediscover their own backyard and frequent all of these outstanding businesses and farms, along with all the other great places where you can get a taste of Hunterdon,” stated Soloway.

The Department of Economic Development & Tourism states that focus on the food ecosystem in Hunterdon will remain a prominent part of the tourism campaign throughout the rest of the year to continue to show “Hunterdon County's rich culture of agritourism and farm-to-table."

Click HERE to view Chef Aaron McCargo Video!

Click HERE to follow in Chef McCargo’s footsteps on his Explore Hunterdon Road Trip!

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